The Export Promotion Centre (CEPEX), member of the ‘Think Africa’ export platform, said Wednesday it is organizing a market prospecting mission to Nairobi, Kenya from October 13 to 21.
CEPEX is visiting Kenya as part of a project called “Promotion of employment-intensive export activities in new markets in Africa” (French: PEMA) launched by the German Agency for International Cooperation (GIZ).
The mission focuses on building up a network between Think Africa members, institutional investors and business communities in Kenya and CEPEX’s office in Nairobi. The ultimate goal is to pave the way for a Roadshow in Tunisia on business opportunities between the two countries.
According to CEPEX, the PEMA project seeks to ease access to new export markets in Africa by consolidating the offer of public-private export promotion networks.
Kenya, which is the 100th destination of Tunisia’s goods with an export share of 0.01% by end August 2019 and the country’s 86th supplier, has a GDP of 78 billion dollars (€63 billion).
Created in 2017, “Think Africa” Platform aims to show Tunisia’s businesses the market opportunities available to them in sub-Saharan Africa. It brings together the CEPEX, chambers of commerce, business associations and specialized consulting firms, along with the Ministry of Trade and the Ministry of Foreign Affairs.