Tunisian olive oil is highly appreciated not only locally but also internationally for its quality, taste and price.
Today, the promotion of Tunisian olive oil and its valorization remain an unavoidable necessity to face the aggressiveness of the competitors and to penetrate new markets.
According to information unveiled by the National Office of Oil (ONH), many constraints and challenges arise in the Tunisian olive oil sector and it is important today to find the appropriate solutions to them.
At the global level, the sector has experienced a great deal of development in recent years in plantations, production and exports.
It is therefore important today to take the necessary measures to allow Tunisian olive oil to maintain its good position in the world rankings and to progress notably by moving towards promising markets.
A national strategy for the development of the export of packaged olive oil has been developed. It aims to achieve 70 thousand tons of labeled packaged olive oil by 2024-2025.
It also seeks to diversify the export markets for packaged olive oil which are currently limited to four countries, namely Saudi Arabia, Canada, the United States and France.
According to data recently unveiled by the Ministry of Agriculture, Water Resources and Fisheries, Tunisia is one of the leading countries in the cultivation of organic olive oil with 7,900 olive growers who are dedicated to this activity.
Tunisia is also in the forefront of producers of organic olive oil at the Arab and African level.
Tunisian olive groves today account for more than 86 million olive trees and occupy 30% of the cultivable land (1.8 million ha) whose average production is 190 thousand tons, during the last five years.
Exported quantities of olive oil registered a record of 2 billion dinars of revenue. These exports represent 57% of agricultural exports and 7% of the overall exports.
The Tunisian olive groves, which are present in all regions of the country, have more than 300,000 farmers.