Lindex, the leading Swedish fashion franchise, opened its first store in Tunisia at Soukra, according to AC Franchise.
Tunisia is thus added to the 480 stores of the brand distributed in 16 countries.
The company decided to make its first steps on the African continent by opening a store, which employs 20 employees, on an area of 560 m² spread over 2 floors.
The collections, designed for women, children and adolescents, are presented in a typical Swedish setting.
The brand works for the preservation of the planet … so, 100% of the children’s collections are made from organic cotton, a statement said.